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Hotel Management Consult

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Sales & Marketing

1.       Market and competition analysis. Development of hotel segmentation strategy, potential clients database, development of pricing strategy for individual and group accommodation, food and beverage, meetings and events, ancillary services

2.       Positioning in accordance to hotel product categorization on the market, statistics, supply and demand analysis, SWOT (strengths, weaknesses, opportunities, threats) analysis, maintaining and expanding market share and gaining / developing new segments.

3.       Development of annual draft budget, pricing strategy and marketing plan

4.       Development of draft contracts and offers for individual and group accommodation, conference facilities, packages, promotions, etc. (marketing plan)

5.       Organization and events design, seminars, receptions and related activities

6.       Offering of web site design and development of hotel web page

7.       Establishment of good and effective media relations, organization of special events and new product/services presentations, etc.

8.       Recommendation of promotional tools, printed and written materials. Electronic / Internet sales organization of the product / services

9.       Monitoring of service and performance analysis

10.     Estimation of product/service through Mystery Guests approach